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New research finds most popular Christmas recipes on TikTok

As we get closer to Christmas, many will turn to social media to find new and exciting recipes for holiday gatherings. One of the top resources for finding trendy recipes in recent years is TikTok, which now boasts over 1 billion global users.

Jack and Beyond Christmas Cakes, an award-winning online cake shop in Fulham, London, recently sought to find the most popular Christmas recipes for 2021 using TikTok, where Christmas recipe hashtags have over 135 million views.

Jack and Beyond collated a seed list of recipes from articles found on Google using search terms relating to Christmas themed food and drink, then cross-referenced every recipe planned to be in the seed list with TikTok to see if there was enough data to gather a view count. It searched TikTok for the total number of views using the hashtags associated with each recipe, and each recipe was ranked according to likes to find the most popular food and drink trends according to TikTok. This data was found on the December 5, 2021 and is subject to change.

The top ten, according to Jack and Beyond’s research:

1. Christmas M&M Cookies – 3.6 million views

Follow @christmasbbaking’s easy recipe by mixing 2 sticks of softened butter, 1 cup of brown sugar, 3/4 cups of granulated sugar, 2 large eggs, a tablespoon of vanilla extract and a ¾ cup of all-purpose flour together – and add some red and green M&Ms along with some chocolate chips.

2. Roast Potato Christmas Trees – 2.6 million views

Do something different with your roast potatoes this Christmas with help from user @foodmadesimple by stacking them up into tasty Christmas trees. Grab a few potatoes of different sizes and cut them into thick slices, then just stack them into a Christmas tree shape with a cocktail stick to hold them together, and then add your favourite herbs.

3. Christmas Bark1.4 million views

A creative mashup brought to you by @caughtsnackin consisting of pretzels, cereal, marshmallows, and chocolate with a generous drizzle of white chocolate sauce. An easy recipe that merges a range of textures and treats.

4. Grinch Brownies – 970,000 views

Add some Grinch green to your Christmas brownies. User @playpartyplan gives us another sweet treat idea by adding mint oreos and green food colouring to top off her brownies.

5. Oreo and Reeses Chocolate Baubles – 651,000 views

User @christmas..2021.winter shares an easy way to make baubles out of Oreos and Reeses buttercups. Dip a packet-full of Oreos into hot chocolate to soften, then mix them either in a food processor or by hand and then roll into balls.  Use a cocktail stick to hold the Oreo ball together with the Reeses buttercup to create the bauble. 

6. Christmas Tree Breadsticks – 283,000 views

Courtesy of @oghowe, this Christmas Tree sharer consists of garlic, cream cheese, chopped spinach, parmesan, and cheddar with a sprinkling of onion, garlic and chilli powder, salt, pepper, and Italian seasoning with a marinara dip and baked for around 25 minutes.

7. Honey and Thyme Roasted Parsnips and Carrots – 138,200 views

Add some extra flavor to your carrots and parsnips with some chopped thyme and a drizzling of honey and olive oil. A simple but effective way to ensure that none of these veggies go to waste by @iamemmavincent.

8. Panettone – 136,700 views

An Italian classic, user @rantihadinoto whips up two delicious panettone cakes with raisins, sultanas and almonds.

9. Sloe Gin – 64,600 views

User @hereatthecottage shows how easy it is to create a tasty gin infusion that is also a very thoughtful gift. Simply mix pierced sloe berries, brown sugar, and a gin of your choice and leave to ferment for a few days.

10. Mulled Wine – 30,700 views

User @fiefdom_design combines a bottle of red wine, apple juice, orange peel, cloves, star anise, cinnamon sticks, fresh nutmeg, a squeeze of lemon, and a generous amount of brown sugar into a slow cooker to create a perfect winter warmer.

https://www.bakemag.com/articles/15502-new-research-finds-most-popular-christmas-recipes-on-tiktok